Your logo becomes a vector, and it stops going blocky

Load your logo, the browser traces it and hands you back an SVG you can take from a business card to a shop sign without it going blocky

A logo printed on a business card resting on a sheet of paper
Drop your images here, or click to choose them Logos, stamps, lettering, drawings: PNG, JPG, whatever you have
If the drawing has only a few flat colors leave it on “flat”, it comes out better

The images never leave your computer, the tracing is done by the browser, we see nothing

What a vector file is, and why you need one

The JPG sitting in your folder is made of colored dots, a great many of them, laid out in a grid like the tiles of a mosaic. As long as you look at it small on screen it's perfectly fine, but when you take it to the printer for a sign or a poster those dots have to be enlarged as well, and then you see the tiles, the edges turn into little steps, the lettering breaks up: that's what everyone calls “going blocky”, and it isn't the printing's fault, it's that there is nothing else inside the file.

An SVG, on the other hand, has no dots in it at all. Inside there are written instructions: a red circle here, a black line that starts there and curves like this, fill this shape with blue. The computer reads them again every time and redraws everything at the size you ask for, so you enlarge it as much as you like and it stays just as sharp, whether it's a two-centimeter sticker or the lettering on a van.

That's why a vector file is what they ask you for in almost every trade where the logo has to be enlarged or followed by a machine: shop signs, large-format printing, embroidery on uniforms, laser engraving, printing houses. The machine doesn't print the dots, it follows the lines, and the lines have to come from you.

One piece of advice before you start

If the logo you load is already small and blocky, the tracing traces the blockiness too, and you end up with ragged edges inside the vector file, which is exactly what you were trying to get away from. Start from the biggest and cleanest image you have lying around, even if you have to dig it out of an old email from your designer, the difference in the result is enormous.

What to expect, with no dressing it up: it works well on logos, drawings, lettering, stamps and flat shapes in a few colors, that is, on everything that is already made of outlines. On a real photograph, a face, a landscape, what comes out is a huge, ugly file, and that is the limit of vector files themselves, not of this tool: a photo is not made of shapes, it's made of gradients, and there is nothing to trace. Images over 1000 pixels on a side we shrink before tracing them, because above that threshold the work becomes painfully slow and the SVG unmanageable, without the result getting one bit better. It takes a few seconds per image, and while it traces the page sits still and doesn't respond: that's normal, it's your computer working. And it stays an automatic tracing, so if you need it perfect the result has to be gone over by hand by someone who knows a graphics program, this gets you to 90 percent of the job, not to 100.

What people usually ask us

No, the tracing is done by your browser, on your computer, the files never leave for any server and we never see them, you can unplug the internet after opening the page and the tool keeps working all the same, it's the simplest proof you can run
A JPG is a grid of colored dots, like a mosaic, and if you blow it up for a shop sign or for large-format printing you see the tiles, which is what going blocky means; an SVG has no dots at all, it has instructions, a red circle here, a black line that curves like this there, and the computer redraws them every time at the size you ask for, that's why you can take it from a business card to a three-meter sign and it stays just as sharp
No, and we tell you before rather than after, the file does come out but it's huge and ugly, because a photograph isn't made of shapes, it's made of gradients that shift one dot at a time, and to chase them the tracing has to draw tens of thousands of little blobs, the result weighs more than the original and looks like a badly painted picture, vector files were born for logos, lettering, stamps and drawings in flat colors, on a face or on a landscape there's nothing to trace, and it's a limit of vector files themselves, not of this tool
Because the browser is looking at the image dot by dot, grouping the colors that sit close together, finding the outlines and turning them into curves, it's real work and it's your computer doing it, not a server of ours, while it works the page sits still and doesn't answer clicks, that's normal, it isn't stuck, let it work and at the end you'll find the files ready down below
It's free and there's no sign-up, we don't ask for your email and we set no daily file limit, the tool is an example of what we do for a living, and if you have repetitive work to automate in your company we can talk about it, otherwise just use it

The other free tools

All in the browser, all with no sign-up, your files never go anywhere

One logo now and then takes a moment, three hundred logos are a job

Vectorizing your own brand once takes half a minute right here. But if every week someone opens the files the client sends, traces them, renames them, drops them in the right folder and updates the spreadsheet, that's a process, and processes can be automated

WA